The Digital List creates engaging and conscious content for OBAGI

by Jonathan Marshall

This month, just in time for the holidays, the Digital List is proud to announce our newest client, and leader in skin health, Obagi Medical Products, Inc. TDL has been asked to provide conscious content strategy throughout Obagi's eight-week social media campaign on Facebook. TDL will provide blogs, content for an editorial calendar, press releases, articles, social bookmarking and reputation management to help kickoff the new year and promote the launch of Obagi's new website.

Headquartered in Long Beach, California, Obagi Medical Products, Inc., is a global, specialty pharmaceutical company that develops, markets, and sells proprietary skin care systems in the physician-dispensed skin care market.

Since its founding in 1988 with the creation of the Obagi Nu-Derm^® System by leading skin care experts, Obagi has continued to grow, and in 1997 the company officially began operations as Obagi Medical Products.

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Over the years, Obagi Medical Products, Inc., has developed clinically proven skin health products and systems primarily for the dermatology, plastic surgery, and related aesthetic markets. Using its Penetrating Therapeutics^™ technology, Obagi products are designed to improve penetration of prescription and cosmetic agents across the skin barrier to minimize premature aging, skin damage, hyperpigmentation, acne, sun damage, and the signs and symptoms of rosacea.

Obagi has launched several successful systems of products in addition to the Nu-Derm System, including the Obagi-C Rx System, the Condition & Enhance System, the ELASTIderm family of products, the CLENZIderm M.D. System, Blue Peel, Blue Peel RADIANCE, and the Rosaclear System.

Because Obagi systems and products contain prescription-strength formulations, the systems are available only through physicians, primarily dermatologists, plastic surgeons, medical spas, and other skin care and medical professionals.

Obagi Medical Products, Inc., sells its products through a direct sales force in the United States and internationally through distribution partners in over 47 countries across North America, Central America, South America, Europe, the Middle East, and Asia.

Silver Star Communications teams-up with The Digital List to raise social awareness and hit the slopes for some Spring Skiing!

by Jonathan Marshall

Silver Star Communications provides communications, broadband, wireless, and business solutions to communities in Eastern Idaho and Northwestern Wyoming. They currently have offices and retail locations in Afton, Freedom, Thayne, and Jackson Wyoming, as well as Soda Springs and Driggs, Idaho.

Silver Star began as an independent, family-owned telephone company over 60 years ago, and has grown into a full-scale technology company offering advanced, reliable services. Millions of dollars have been invested into Silver Star's communications and broadband infrastructure to ensure that their customers will be able to keep pace with the rest of the world using their robust network.

In order to raise social and online awareness of their company, Silver Star Communications tasked TDL to develop a social media campaign that would drive traffic to their site, build fans on Facebook, and allow them to cross-promote their broadband products with local partners like Grand Targhee Ski Resort. And they needed it all to be done in 6 weeks!

TDL, a premiere Ocean Beach Creative Company, put together a comprehensive online marketing plan that included Facebook ads, banner ads, content strategy, development of additional, social media integrated pages on Silver Star's website, and a fan acquisition campaign on Facebook. The campaign encouraged new fans to "Like" the brand in exchange for an entry into a drawing to win Ski passes to Grand Targhee. The drawings would award 10 lucky winners every week, and allowed winners to ski an entire day on the mountain anytime before April 15, when the ski season was closed.

The campaign was an instant success, and in six weeks, it increased online sales of Silver Star's broadbrand products, website traffic by 1000%, Facebook fans by 6000%, fan engagement by 10,000% and got people up on the ski hill for spring skiing!

TDL welcomes Sheridan Chiropractic

by Jonathan Marshall

Chiropractors fix people. They put them back together, rehab injuries, provide stress relief and even help with digestive/stomach problems. With all of the minor stressors in today's fast-paced, global environment, people can significantly damage their health by not taking care of themselves. Alongside consistant chiropractic adjustments and manipulations, massage, exercise, yoga, rest and a mindful diet will keep all of us active and happy well into our senior years.

Both Dr. Sean and Dr. Shamus specialize in muscular skeletal conditions which include symptoms of neck, shoulder and arm pain, headaches, sinus conditions, stress and fatigue issues, low back pain, leg pain, digestive/stomach problems, difficulty sleeping, fibromyalgia and spinal stenosis. They also treat patients for auto accidents and work injuries and their office staff is extensively trained to execute and process the extensive paperwork involved with any type of insurance claim.

If you think you may have some of these physical symptoms, give these knowledgeable brothers, and Menifee Chiropractors a call today!

Meltin in the Mornin...

by Jonathan Marshall

Let’s face it: when it comes to nutrition, nowhere is there more confusion than around eating fat. With issues ranging from low-fat, high-carb diet fads to the introduction of hydrogenated oils into the food supply, and the vilification of naturally saturated fats (which people have been eating healthily for years), it’s understandable why we are confused about what to eat and how to cook for our families. Cue-in: Melt.

We are very proud to announce the partnership of our 2010 flagship client, Prosperity Organic Foods, and their proprietary product, Melt. Rich & Creamy Melt®, an organic butter alternative that is truly delicious, I have four packages in my fridge right now.

Melt is the perfect blend of the healthiest fats and oils that supports healthy weight when replacing other fats in your daily diet. Melt delivers an ideal combination of healthful saturated, polyunsaturated, and monounsaturated fats for optimal nutrient content and absorption, weight management, thyroid function, heart health, and digestive health. In addition to being soy-free in late 2011, Melt is +95% organic, trans fat free, and gluten free. Prosperity Organic Foods products do not contain coloring agents or artificial ingredients of any kind and they never will.

TDL, a Digital Marketing Agency in Ocean Beach, has been asked to implement a fully-loaded online assault to increase brand recognition, awareness and boost user adoption in the product's first year into the market. TDL will develop several on-brand social media marketing campaigns including sites like Facebook, YouTube and Flickr. TDL will also increase the product's online presence through a tactical blend of Organic SEO, Public Relations, Conscious Content, Traffic Generation and Online Advertising.

So are you in the market for a reasonably-priced, healthy butter alternative that doesn't sacrifice taste for you and your family? Check out the Melt website, you can order directly from there or their fan page on Facebook!

The Digital List partners with Tru Health & Wellness to establish a healthy online presence

by Jonathan Marshall

The Digital List (TDL) has been tasked with creating and implementing a comprehensive SEO and Social Media campaign for Tru Health & Wellness, a local personal-training and nutritional counseling company located in Mira Mesa.

TRU Metabolic Nutrition and TRU Personal Fitness Programs are tailored to a client's individual and specific needs. As a promotional partner and client myself, I can confidently say that Craig and Dave (owners) are knowledgeable, experienced, and personable business professionals. After training with Dave for four months, I had dropped a few pounds, completely re-aligned my diet and nutritional goals, gained significant flexibility and increased strength.

In order to further develop the Tru Health online brand, TDL will develop a social media campaign that leverages off-line seminars, builds their fan page by increasing visitors and engagement, and drives new business and repeat clients to their state-of-the-art fitness facility.

The Digital List, an Ocean Beach Creative Company, looks forward to developing a strategic-partnership with Tru Health & Wellness, and helping elevate their content and brand personality while simultaneously creating new business.