by Jonathan MarshallSilver Star Communications provides communications, broadband, wireless, and business solutions to communities in Eastern Idaho and Northwestern Wyoming. They currently have offices and retail locations in Afton, Freedom, Thayne, and Jackson Wyoming, as well as Soda Springs and Driggs, Idaho.
Silver Star began as an independent, family-owned telephone company over 60 years ago, and has grown into a full-scale technology company offering advanced, reliable services. Millions of dollars have been invested into Silver Star's communications and broadband infrastructure to ensure that their customers will be able to keep pace with the rest of the world using their robust network.
In order to raise social and online awareness of their company, Silver Star Communications tasked TDL to develop a social media campaign that would drive traffic to their site, build fans on Facebook, and allow them to cross-promote their broadband products with local partners like Grand Targhee Ski Resort. And they needed it all to be done in 6 weeks!
TDL, a premiere Ocean Beach Creative Company, put together a comprehensive online marketing plan that included Facebook ads, banner ads, content strategy, development of additional, social media integrated pages on Silver Star's website, and a fan acquisition campaign on Facebook. The campaign encouraged new fans to "Like" the brand in exchange for an entry into a drawing to win Ski passes to Grand Targhee. The drawings would award 10 lucky winners every week, and allowed winners to ski an entire day on the mountain anytime before April 15, when the ski season was closed.
The campaign was an instant success, and in six weeks, it increased online sales of Silver Star's broadbrand products, website traffic by 1000%, Facebook fans by 6000%, fan engagement by 10,000% and got people up on the ski hill for spring skiing!
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