Wednesday, September 15, 2010

Meltin in the Mornin...

by Jonathan Marshall

Let’s face it: when it comes to nutrition, nowhere is there more confusion than around eating fat. With issues ranging from low-fat, high-carb diet fads to the introduction of hydrogenated oils into the food supply, and the vilification of naturally saturated fats (which people have been eating healthily for years), it’s understandable why we are confused about what to eat and how to cook for our families. Cue-in: Melt.

We are very proud to announce the partnership of our 2010 flagship client, Prosperity Organic Foods, and their proprietary product, Melt. Rich & Creamy Melt®, an organic butter alternative that is truly delicious, I have four packages in my fridge right now.

Melt is the perfect blend of the healthiest fats and oils that supports healthy weight when replacing other fats in your daily diet. Melt delivers an ideal combination of healthful saturated, polyunsaturated, and monounsaturated fats for optimal nutrient content and absorption, weight management, thyroid function, heart health, and digestive health. In addition to being soy-free in late 2011, Melt is +95% organic, trans fat free, and gluten free. Prosperity Organic Foods products do not contain coloring agents or artificial ingredients of any kind and they never will.

TDL, a Digital Marketing Agency in Ocean Beach, has been asked to implement a fully-loaded online assault to increase brand recognition, awareness and boost user adoption in the product's first year into the market. TDL will develop several on-brand social media marketing campaigns including sites like Facebook, YouTube and Flickr. TDL will also increase the product's online presence through a tactical blend of Organic SEO, Public Relations, Conscious Content, Traffic Generation and Online Advertising.

So are you in the market for a reasonably-priced, healthy butter alternative that doesn't sacrifice taste for you and your family? Check out the Melt website, you can order directly from there or their fan page on Facebook!

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